FILIP, A. Loyalty Programs. Role, Structure and Potential Benefits. International Journal of Economic Practices and Theories, [S. l.], v. 1, n. 2, p. 88-93, 2011. Disponível em: http://inscriere.excelis.ase.ro/index.php/ijept/article/view/12. Acesso em: 27 jul. 2026.